Consumer Choice

At the Center for Responsible Food Business, we understand that an informed consumer is the catalyst for change in the food industry. Studies reveal that an increasing number of people value transparency and favor companies with strong sustainability practices; we view this trend as a critical opportunity for the food sector. But dubious marketing claims, interest group lobbying, and confusing and ineffective regulations can slow progress to a halt.

It's essential that consumers be able to easily select foods that align with their values and contribute to a healthier planet. CRFB's efforts center on this crucial intersection of consumer knowledge and corporate responsibility. Through our research, we unearth data that guides responsible company policies. Our educational initiatives aim to cut through the noise, delivering factual, straightforward information that bolsters consumer understanding and influence.

We stand for a future where the act of eating draws from a well of wisdom, not from a well of guesswork and compromise.